About CounterCal

Overview

Transform your nutrition journey with AI-powered precision and effortless tracking.

CounterCal revolutionizes nutrition tracking by combining cutting-edge AI technology with scientific research. Our platform eliminates the guesswork from calorie counting and macro tracking, making it easier than ever to achieve your health and fitness goals.

AI-Powered Analysis
Real-time Insights
Evidence-based Approach

Features & Capabilities

Natural Language Processing

Simply describe your meals in everyday language. Our AI understands complex dishes, portion sizes, and cooking methods to provide accurate nutritional information instantly.

Advanced Product Database

Access millions of products through Open Food Facts integration. Our barcode scanner provides instant access to verified nutritional data, including detailed macro and micronutrient information.

Comprehensive Analytics

Track trends across multiple metrics, visualize macro distributions, and receive AI-powered insights about your eating patterns and nutritional balance.

Activity Integration

Seamlessly track exercises and daily movement with smart calorie adjustments based on your personal metrics and activity level.

Time-Based Analytics

Understand your eating patterns with temporal analysis of your nutrition data, helping identify optimal meal timing and frequency.

Export & Sharing

Generate detailed reports and share your progress with healthcare providers or nutrition professionals in multiple formats.

Metrics & Calculations

BMR (Basal Metabolic Rate)

We use the Mifflin-St Jeor Equation, recognized as the most accurate for non-athlete adults:

For men: 10 × weight(kg) + 6.25 × height(cm) - 5 × age + 5

For women: 10 × weight(kg) + 6.25 × height(cm) - 5 × age - 161

Source: Mifflin MD et al. Journal of the American Dietetic Association, 1990

Daily Calorie Needs

Total Daily Energy Expenditure (TDEE) is calculated using activity multipliers:

  • Sedentary: BMR × 1.2
  • Light Activity: BMR × 1.375
  • Moderate Activity: BMR × 1.55
  • Very Active: BMR × 1.725
  • Extra Active: BMR × 1.9

Based on Harris-Benedict Activity Factors

Macronutrient Distribution

Our AI dynamically adjusts macro targets based on:

  • Protein: 1.6-2.2g per kg of body weight
  • Fats: 20-35% of total calories
  • Carbs: Remaining calories after protein and fat allocation

Following International Society of Sports Nutrition guidelines

Research & Science

Evidence-Based Approach

Our methodology is built on peer-reviewed research and guidelines from:

  • American College of Sports Medicine (ACSM)
  • Academy of Nutrition and Dietetics
  • International Society of Sports Nutrition (ISSN)
  • World Health Organization (WHO)

AI Model Training

Our AI systems are trained on extensive nutritional databases including:

  • USDA Food Composition Database
  • European Food Information Resource (EuroFIR)
  • Open Food Facts Global Database
  • Scientific Literature on Portion Estimation

Limitations & Best Practices

Understanding Calorie Variation

Food calorie content can vary significantly due to multiple factors:

  • Cooking methods (±10-30% variation)
  • Natural food variation (±5-15%)
  • Portion size estimation (±10-20%)
  • Food ripeness and seasonality
  • Storage conditions and aging

Best Practices for Accurate Tracking

  • Use a food scale when possible
  • Log meals immediately after eating
  • Take photos for portion reference
  • Verify AI suggestions with product labels
  • Consider weekly averages rather than daily totals

Medical Disclaimer

CounterCal is a tracking tool, not medical advice. Always consult healthcare professionals before:

  • Starting a new diet or exercise program
  • Making significant changes to your eating habits
  • Using this app with any medical condition

AI Technology Notice

Our AI features:

  • Are continuously evolving and improving
  • May occasionally provide inaccurate results
  • Should be used as assistance, not sole source of truth

Always verify AI suggestions against product labels when available.

Privacy & Security

Your data privacy is our priority. We implement:

  • End-to-end encryption
  • Strict data access controls
  • Regular security audits
  • GDPR compliance
Learn more about our privacy policy →